Role Overview

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We are looking for a high-ownership growth leader to work closely with the Director – Sales & Marketing and drive end-to-end marketing and user growth.

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This role goes beyond traditional marketing – it involves owning key growth levers across user acquisition, activation, engagement, and conversion, while working cross-functionally with product, content, and sales teams.

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Key Responsibilities

1. Growth & Funnel Ownership

• Drive user growth across channels: SEO, paid marketing, affiliates, and partnerships

• Own and improve key funnel metrics: registrations → activation → paid conversion

• Identify and execute high-impact growth opportunities across exam categories

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2. Conversion & Lifecycle Marketing

• Optimize user conversion through CRM channels (email, push, WhatsApp, SMS)

• Improve activation and engagement of users through data-driven interventions

• Work with tools like Clevertap (or similar) to build lifecycle journeys

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3. Performance Marketing

• Oversee paid marketing (Google, Meta, etc.) with a strong focus on ROI

• Work with internal/external teams on creatives, targeting, and campaign scaling

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4. Organic Growth (SEO & Content)

• Drive SEO-led growth through blogs and content strategy

• Identify scalable content opportunities aligned with exam demand cycles

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5. Affiliate & Influencer Ecosystem

• Manage and scale affiliate channels (YouTube, Telegram, influencers)

• Build strong relationships and optimize partner performance

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6. Cross-functional Collaboration

• Work closely with Category Team, Product to improve funnels and user experience

• Collaborate with Sales to improve lead quality and overall conversion

• Align with Content and Faculty teams for campaign execution

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7. Data & Experimentation

• Build a strong experimentation culture across channels

• Analyze performance data to identify growth levers and bottlenecks

• Drive weekly and monthly reviews on key metrics

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What We’re Looking For

• 6–10 years of experience in growth/marketing roles (consumer internet / edtech preferred)

• Strong understanding of organic growth marketing, CRM/lifecycle marketing, and growth funnels

• Proven track record of driving measurable user growth and conversion

• High ownership mindset—someone who can operate with end-to-end responsibility

• Strong analytical thinking and comfort with data-driven decision making

• Ability to work in a fast-paced, execution-heavy environment

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Good to Have

• Experience in edtech or test prep

• Familiarity with Indian competitive exam ecosystem

• Experience managing multi-channel growth at scale

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Why Join Us

• Opportunity to work on a large-scale consumer platform (20M+ users)

• Direct exposure to business and revenue impact

• High ownership with fast growth trajectory

• Work closely with founders and senior leadership