Role Overview

We are seeking a hands-on Marketing Head who can lead and execute high-impact

marketing initiatives to increase store footfall, product promotion, customer retention, and

business growth. This role requires a mix of on-ground marketing execution, ATL/BTL

activities, and digital marketing leadership (Offline is the main focus)

The ideal candidate will come from a fast-paced F&B/growth brand environment, having

experience of scaling a 0 to 1 journey for brand building, and is someone who understands

consumer marketing deeply — from ideation to planning to on-ground execution.

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Key Responsibilities

On-Ground & Offline Marketing (Primary Focus)

 Plan and execute local store-level marketing to drive footfall & sampling

 Lead BTL initiatives: food festivals, kiosks, tasting programmes, mall activations,

campus tie-ups, community engagement, corporate sampling drives

 Manage ATL campaigns — print, radio, outdoor, retail branding, regional media

partnerships

 Build and execute new store launch plans & expansion marketing playbook

 Drive performance by analysing regional demand patterns & customer insights

Digital & Influencer Marketing

 Oversee organic content and storytelling on digital platforms

 Manage influencers & food content creators for ROI-driven partnerships

 Coordinate with digital partners for basic performance campaigns

 Ensure unified consumer communication across all touchpoints

Leadership & Execution

 Work closely with founders & leadership to align business & marketing goals

 Lead external creative, activation & digital partners/agencies

 Manage budgets, measure marketing ROI & optimize spends

 Build and mentor a small marketing team as the brand scales

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Profile Requirements

 Minimum 7+ years of experience in F&B / QSR / ice-cream/café chains/consumer

experience-driven brands

 Strong background in offline activation & ground-level marketing

 Understanding of digital marketing fundamentals (organic, social, influencers)

 Data-driven, execution-focused & creative problem-solver

 Ability to work in a fast-moving, entrepreneurial environment